<p class="MsoNormal">Daitona General Trading is one of the UAEs leading General Cleaning
items and Janitorial equipment items supply companies. Ahmadaly Fazal, Managing
Director and CEO, traces the company’s journey over the years.<o:p></o:p></p>
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<p class="MsoNormal">For any specialized professional organization, quality,
training, service and competitiveness are a sure recipe for success - more so
in an economy like Dubai. Daitona General Trading L.L.C. was set up in Dubai by
Ahmadaly Fazal, the Managing Director and CEO, just before the Gulf War in 1991.
He was following in the footsteps of his father, Late Habib Fazal who had sold
his 2-year old cleaning items business in 1984 to migrate to Canada.<o:p></o:p></p>
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<p class="MsoNormal">In 2010, Ahmadaly Fazal was joined by his uncle and now
Partner, Nizar Karmali, who is well-known in the institutional business. Today,
Daitona General Trading employs 20 people who regularly undergo training in
different subjects to keep them abreast with the industry. With his training
background in a leading international organization, Karmali spends some of his
time preparing course materials for training the Daitona team.<o:p></o:p></p>
<p class="MsoNormal">Stock, logistics and showroom: With all orders being
required by ‘yesterday’, having ample stock is crucial for offering prompt
deliveries. Daitona carries a large inventory in its four warehouses in Sharjah
and one in Dubai.<o:p></o:p></p>
<p class="MsoNormal">More vehicles have been added to cope with the business
growth and demands of the customers. With three pickup trucks and one van, the
company smoothly handles all deliveries within UAE. Daitona took its first warehouse
in Al Khabaisi. The office was also within the warehouse. A year later, a
display area was dedicated to this space. With the growth of the company in
2004 to 2006, Daitona acquired a full-fledged showroom cum office in Abu Hail,
Deira. This was the first of its kind in the UAE, then. Today, Daitona is a one
stop shop for all the cleaning and janitorial needs of its customers.<o:p></o:p></p>
<p class="MsoNormal">The future: The aim of Daitona General Trading is to
continue being a leading supplier of quality and durable cleaning and janitorial
equipment and accessories with focus on customer service.<o:p></o:p></p>
<p class="MsoNormal">From a company starting off with air fresheners to one that
sells all possible quality cleaning products (with the exception of heavy
machines), Daitona General Trading has certainly come a long way.<o:p></o:p></p>
